Perhaps hell is so seductive because it is so close to the truth of heaven. Only Love or the lack of Love informs the difference between heaven and hell. As we know, there are many ways that Love's lack can disguise itself as Love.
The difference between Love's lack and Love Itself is the difference between a manufactured sound that is impressive to the ear, and a sound that resonates from the very core of who the singer is, sounding so far beyond "impressive", that when we hear it, we have no words. This is Love: the place, the way of being from which words come.
To the untrained heart and ear, these two sounds may seem the same. But to the ones trained by Master Teachers, they are worlds apart.